With further growth in ecommerce, retail closures, lower office occupancy and lagging housing inventory, the need for more comprehensive and accurate data is paramount for maintaining and growing your real estate assets.
Get continuing insights into your tenant quality and risk. Target new prospects based on work force availability and how the demographics of the area change with people moving in and out the area
With the continuing need for industrial space how do your industrial properties compare to other area or regional properties for attracting tenants? Is the market labor force strong enough support your industrial properties?
Better understand your tenant risk with in-depth company profiles. Identify the true trade area of your shopping malls and retail corridors using mobile device data to help draw new tenants.
Tenant quality and retention are key to maintaining and improving your NOI. Target new residents based on people moving into the area, their interests and credit worthiness.
Megalytics Geofencing
Geofencing is the intelligent tracking of people when they enter or leave a pre-defined virtual geographic boundary. It can accurately track where people live or work during the day or night, down to Census Block Group or ZIP code level.
Our data is based on the creation of an anonymous database of inferred neighborhoods for the millions of users from GPS data. By observing nighttime and daytime points from the same user over weeks or months, home neighborhoods can be identified with a high degree of confidence for most users. To protect privacy, individual people and homes are never identified.
Our data is derived from 100 MM mobile devices that have location allowed on their mobile phone applications
Define the trade area using actual shopper GPS tracking, cell phone and merchant credit card data
Determine consumer and household demographics and psychographics
Assess consumer spending patterns within the trade area
Determine spending and leakage outside of the trade area.
Determine which retailers are NOT in your trade area.
Determine the optimal candidates for a vacant space or shopping center based on square footage and tenant mix.
Based on the trade area, true demographics, spending patterns, gap and void analysis and current tenant mix, determine which retail candidate are likely to be the best long term fit.
Pick the best retail site location given traffic patterns, local demographics, current tenants, trade area saturation, and customer spending patterns and demographics.
Understand your shopping center and how it ranks vs. all other shopping centers based on merchant scoring, retail tenant make up and neighborhood analytics.
What our clients say…
We engaged Megalytics for a rapid turnaround, comprehensive market study for workforce housing in a number of tertiary markets where we had acquired broken hotels. The Megalytics team was responsive and turned around requests very quickly. Their reports were exceedingly detailed and comprehensive yet easy to navigate and understand. We wholeheartedly recommend Megalytics for any of a number of different market studies from senior housing to workforce housing to affordable housing.
Maxwell Drever
Drever Partners
“We needed a quick, yet comprehensive, analysis of industrial tenants at 35 properties as part of a recent $2 billion industrial portfolio acquisition and Megalytics delivered for us so we could move forward with confidence yet drill down on the tenants and properties that needed further review. We use Megalytics for both our equity and debt investment programs. We are very pleased with Megalytics.”
Steven McCarthy
Head of North America, Real Assets, AXA Investment Managers US, Inc
Megalytics has been our go-to provider when vetting prospective tenants for our office portfolio. The team is responsive, consistent and reliable. What sets Megalytics apart is their customer service and depth of knowledge– they establish a strong client relationship and are well equipped to answer any questions that you may have about an assessment.
Mary-Kate Michalak
Manager, Corporate Leasing & Strategy, Strategic Property Partners, LLC
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